Fit Culture

Creating Longterm Results

Fit Culture has been around since 2011 under the name Washington Gym and have a totally unique program that gets some of the best results with clients. They were also named “Best Gym in America” in 2017.

Fit Culture is committed to passionately creating longterm results using an authentic wellness approach.

Ochaya designs was tasked with rebranding the company’s identity. The challenge here was to produce an identity that is comprehensive and covers all of the bases. Ochaya designs came up with a rather simple solution that would work in any scenario and placement. The icon consists of the initial company letters “F” and “C”. It’s a bold, clean identity.